Case Studies

Kurv Mini Bus

Website for a Local London Group, Family & Business Travel & Tour Transportation Services

* Project Overview

Kurv Minibus is a separate part of Kurv London that focuses on providing buses, coaches, and group transportation for private travel, events, and tours.

The client wanted to make a separate website for this new group so they could reach a different audience and take advantage of a new market opportunity.

* The Challenge

Why Businesses Should Be Split Up

The client already had a website called Kurv London that was all about:

Going to and from the airport
Transportation for people
Services for every car

But they wanted to become:

Buses
Coaches
Going on a trip with others
Events and tours

This needed a whole new platform and place to be.

Not much competition in the market

The client saw a big gap in the market:

There weren’t many companies that offered bus and coach services that had a good online presence.
The websites of competitors that were already there were not well designed.
No planned ways to get leads

This made it very clear that there was a chance to take over the niche.

* Goals

The customer wanted:

Set up a different website for bus and coach services.
Make a strong name for yourself in a market with little competition.
Make a website that looks professional and is of high quality.
Get leads from people who want to travel in groups or go to events.
Copy the success of the last website and build on it.

* Strategy

Structuring a Business

I worked with the client to make sure that:

Types of services (buses, coaches, events, tours)
Audience you want to reach
Website structure based on dividing services

Using Past Success

I reused and improved the same high-performing strategy for the Kurv London website, which I had already built. This included:

A layout structure that works
Improved user flow
Design that focuses on conversions

Planning the design

I made:

A high-end color palette
Typography for professionals
A clean, organized layout that fits with the transportation industry

The design was finished and approved before work began.

* Solution Implementation

Designing a website just for you

A modern, clean UI/UX
Organized layout for services
Users can easily find their way around.

Architecture Based on Services

Different areas for buses and coaches
Full lists of services
Clear presentation of what is offered

System for Capturing Leads

Forms for booking and asking questions
Integration with email
Integration of WhatsApp and phone contacts

Improving Performance

Website speed improved (achieved a 98 performance score)
Compressing images
Setting up SEO

Safety and infrastructure

Improvements to website security
Cloudflare CDN integration
Stable setup for hosting and deployment

Setting up CMS

Backend that can be changed
The client can change the content on their own.

* Technology Stack

WordPress
PHP
Advanced Custom Fields (ACF)
Google Site Kit
Yoast SEO
CDN

* Results

Getting into the market successfully

The client was able to launch a new service area with its own platform.

Website with High Performance

Got a speed score of 98
A smooth and quick experience for users

Strong Position in the Market

Got into a niche with little competition
Created a professional and reliable online presence

How happy clients are

The client was very happy because all of their needs were met.

* Final Outcome

The project made it possible for the client to:
- Grow into a new business area
- Make a separate online presence
- Take advantage of a market opportunity that your competitors weren’t using.
- Make the brand’s overall position stronger

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