Case Studies
Excelsior Cars & Courier
Website for a Airport Transfers, Business & Private Tours Transportation Services Company
- Project Type: Website
- Platform: WordPress
- Tech Stack: Php, Elementor, Google Map APIs
- Developed in: 2023
* Project Overview
Excelsior Cars & Courier is a transportation company that offers airport transfers, private tours, and business travel services.
The client was starting a new business after changing its name and needed a high-quality, high-converting website to build trust and get leads right away.
* The Challenge
Brand new, no online presence
The client had worked in the industry before, but they were starting over with a new company name, which meant they didn’t have a strong online presence or brand trust.
Need for a Good First Impression
The client wanted a website that made it clear right away:
Being professional
Dependability
Service quality at a high level
Problems with functional booking
A key need was:
Accurate customer location detection through booking forms
to avoid confusion during service delivery.
Most basic websites don’t offer this, so it needed to be integrated with the Google Maps API.
* Goals
The client had two clear business goals:
1. Website that focuses on conversions
Make visitors into leads
Use the right funnel and call to action strategy.
Make sure everything works smoothly
2. Booking System That Works
Add the Google Maps API
Get the exact location of the customer
Get rid of booking mistakes
Make operations more efficient
* Strategy
I used a structured approach to make sure I got results:
Understanding of Business
To figure out how the system should work, I looked at the client’s past business experience and services.
Looking at the competition
Looked at the websites of competitors to find:
Features that are not there
Bad UX patterns
Possibilities for differentiation
Design and Placement
Made:
High-quality color system
Typography that is useful in the industry
Layout that is clean and focused on conversions
Planning for conversion
Concentrated on:
The path of the user
Where to put the CTA
Optimizing lead capture
To build trust and get people to buy, a well-structured case study must clearly show the problem, the strategy, the solution, and the results.
* Solution Implementation
After I finished the strategy, I made a full system:
High-End Website Design
A clean, modern interface
Professional design
A strong visual hierarchy
Booking System That Works
Form for booking that you can change
Adding Google Maps API
Finding the right location
Building a whole website
System for the front end and back end
Design that works on all devices
Good performance
Putting things together
Email system (form to inbox)
Integration with WhatsApp and phone
Linking on social media
Improvement and safety
Improving speed
Compressing images
Setting up SEO
Improvements to security
Integration with CDN (Cloudflare)
Setting up a business
Webmail for business
Google Site Kit (for analytics)
Setting up the CMS (the client can change the content)
* Technology Stack
WordPress
PHP
MySQL
REST API
API for Google Maps
Google’s Site Kit
CDN
* Results
Better Client Satisfaction
The client was very happy and got a website that was better than they had hoped for.
Booking System That Works
No confusion about where
Better service delivery
Better experience for customers
Better Ways to Run a Business
Email alerts in real time
Easier to talk to each other
A well-organized workflow
Working Together for a Long Time
The client hired me for ongoing website maintenance after I successfully delivered the project. This led to a long-term working relationship.
* Final Outcome
The project did a good job of delivering:
A high-end website that focuses on conversions
A smart system for making reservations that works in the real world
Trust in the brand has grown.
Keeping clients for a long time